If you offer facials as part of your services, doing your research is crucial to the overall satisfaction of your clients. One of the most valuable sources are your clients themselves – what have their facial experiences been like? What is their feedback for the facials they receive from you, in comparison to prior experiences?
Knowing your clients’ past and present likes and dislikes when it comes to facials will help you better your services and increase your chances for rebookings. Below are five of the most common mistakes aestheticians make during facial services:
Leaving the room
One of the most commonly reported complaints from clients is an aesthetician leaving the room during part(s) of the facial treatment (often during the masking portion). Instead of leaving the room, take advantage of this time to make your client feel relaxed, comfortable, and at home.
Lack of training
If an aesthetician has received poor or incomplete training, the client will suffer! Proper facials require a specific knowledge and skillset to perform correctly; poor performance and lack of knowledge about the products being used can lead to an ineffective and uncomfortable facial experience.
Although aestheticians and massage therapists are different professions, a quality facial should always include a foot/calf/arm/hand/shoulder/neck/scalp massage. The massage does not have to be extensive. It is meant as an additional relaxation tool to give the client the full experience. There should be plenty of time within the appointment’s time slot to complete both the facial and simple massage.
Using poor quality products or products that are not suitable for the client’s skin are easily avoidable mistakes. Be sure to use the specified products for each facial, and tailor them to each client’s unique needs.
Lack of communication
Communication is one of the most important aspects of any facial treatment. Get to know your client’s skin – their skin type, skin concerns, skin behaviors, and product usage. Talking to your client about these things not only helps you provide the most effective facial for their skin, but also helps build trust and confidence.
Keep in mind that your client may not know what is best for their skin. If they book an appointment for a facial that does not meet their skin type or needs, explain to them in a professional way what you feel would best suit their skin.
Give your clients outstanding services and exceptional client care when it comes to facials and all services! They will appreciate the dedication and level of expertise, continue to book appointments with you, and refer their friends!