What does “natural” mean?

What does “natural” mean?

Aloe plantMany skincare companies label their products as natural.  Unfortunately for the consumer, the word “natural” is subject to a wide range of interpretations and is not regulated by the FDA, like the label “organic.”  Basically, any brand can claim their products are natural without actually using any natural ingredients. 

The Natural Products Association is a non-profit organization that is trying to determine which products can truly be labeled “natural.”  They set about creating a set a guidelines that companies can follow that will let consumers know which products have justifiably earned that label and which ones have not. 

The first guideline is the use of natural ingredients.  This means that the product must contain raw materials from their natural source and guarantee that the ingredients remain pure.  The second guideline has to do with safety.  Products must be perfectly safe for humans to use and does not include ingredients that are known to be harmful.  Natural products must not be tested on animals and packaging should be biodegradable and environmentally sensitive.

When shopping for natural skin care products, you can use the Natural Products Association guidelines and look for their seal.  This way you can rest assured that what you are using on your face, hair and body are truly natural without causing harm to you, your family or the environment.