SBMA Esthi Blog

How to Promote Your Esthetician Business

Starting an esthetician business can present challenges and promoting your business could be one of them. One of the biggest concerns for a new business owner is not knowing where to start or how to promote your new business effectively. Here are some helpful tips that you can do to get started.

Word of Mouth Marketing

The good old fashioned word of mouth marketing still remains effective. Just by handing out flyers to potential customers and actually telling them what exactly your business has to offer could be a great way to get your name out there. Also, you should definitely try to find people that are interested in what your business has to offer. For example reaching out to women that leave make-up stores could leave you with plenty of leads for your business.

Throw a Party

Throwing a party can be a great way to help promote any business let alone skin care professions. You can offer mini facials, small samples and fun while spreading the word.

Social Media

Get active on social media sites. Let people see the enthusiasm through these internet interactions of how serious and exited you are about your business, and maybe they’ll be interested in seeing what the hype is all about. Try to avoid just pushing your message out, rather be engaging, funny, interactive, share valuable information and most of all stay consistent on your social media efforts.


Ask your customer’s for testimonials. These testimonials are very effective in building trust and lead to more business.

You may feel more comfortable with one versus another method. Start with what you perceive to be more natural and easier for you.