How to Increase Your Male Clientele

When you think of spas, skin products, or treatments, the marketing is often times focused solely on women. It’s time to change the way we think about potential clients. The importance of men’s skin care has become much more mainstream; men are...

Exfoliating Peels and Potential Complications

There are many professional exfoliation solutions and application techniques available to aestheticians. Even with extensive experience, it can be a little overwhelming trying to find the perfect exfoliation treatment for each individual client. To ensure a safe,...

Common Aesthetician Facial Mistakes

If you offer facials as part of your services, doing your research is crucial to the overall satisfaction of your clients. One of the most valuable sources are your clients themselves – what have their facial experiences been like? What is their feedback for the...